Privacy Policy

1. Introduction

Ivy is a platform used to capture contacts and interactions through widgets, embedded forms, WhatsApp buttons, guided agents, and other contact experiences on websites.

This policy explains in general terms how data may be handled in the context of using Ivy.

2. Data that may be collected

Depending on how each project is configured, Ivy may collect data such as:

• name;
• email address;
• phone number or WhatsApp;
• company;
• message submitted by the user;
• additional information voluntarily entered into custom fields;
• basic technical context related to the interaction, such as page URL and referral source.

3. Purpose of processing

Data collected through Ivy is used to manage contact requests, expressions of interest, early qualification flows, and delivery of that information to the destination configured for the project.

That destination may include email, CRM, webhook, automations, or other systems selected by the website owner using Ivy.

4. Data responsibility

Ivy is a technological infrastructure used to capture and transmit information submitted by users through forms, widgets, agents, or other contact mechanisms.

Responsibility for the processing, use, and management of this data belongs exclusively to the owner of the website or project that implements Ivy.

Each company, organization, or professional using Ivy on their website acts as the data controller and determines the purpose, retention, and use of the collected information.

Ivy acts solely as a technology provider that enables the capture, technical processing, and delivery of this data to the destination configured by the project owner.

5. Storage and processing

Information may be stored temporarily to enable technical processing, event generation, interaction logging, retries in the event of failures, and delivery to the configured destination.

Retention period and storage behavior may vary depending on project settings, flow configuration, and related operational needs.

6. Data sharing

Ivy does not sell personal data and does not trade it with third parties.

Collected information is delivered only to the systems, services, or people defined in the configuration of the corresponding project.

7. User rights

Users may request access to, correction of, or deletion of their data, where applicable, by contacting the responsible party or the website where the information was submitted.

8. Changes to this policy

This policy may be updated periodically to reflect technical, operational, or legal changes.